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Reflections on the Uniform Code for Pharmaceutical Marketing Practices, 2024

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Upon exploring into the Uniform Code for Pharmaceutical Marketing Practices (“UCPMP”) 2024, I am struck by the comprehensive approach it takes to address ethical concerns in the pharmaceutical industry’s marketing practices in India. This code, issued by the Ministry of Chemicals and Fertilizers, Department of Pharmaceuticals, signifies a concerted effort to align India’s pharmaceutical marketing […]

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Important Contracts in History: The Beatles’ recording contracts with EMI Records

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The Beatles’ recording contracts with EMI Records stand as pivotal documents in music industry history, shaping not only the band’s career but also setting precedents for future artist-label agreements. On June 4, 1962, The Beatles’ manager Brian Epstein secured the band’s first recording contract with EMI’s Parlophone label and negotiated with producer George Martin. This

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Important Contracts in History – Michael Jordan’s nike Deal

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In 1984, a pivotal moment in sports marketing history occurred when Michael Jordan, a promising rookie in the National Basketball Association (NBA), signed a groundbreaking deal with Nike. This contract, initially valued at $2.5 million over five years, would go on to revolutionize athlete endorsements and transform both Jordan’s career and Nike’s business trajectory.  The

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